Daniel is the creative director and founder of PublicHouse Magazine.
First of all, what was the inspiration behind PublicHouse?
Thanks for the boring question. My main inspiration was the classic American humour magazine such as National Lampoon, Mad and back when it wasn’t lame, Vice.
Do you think there’s an audience nowadays for this type of publication?
Yes, not everyone’s a humourless cow in Britain.
What’s your favourite type of humour?
Smart in a stupid way and stupid in a smart way – I stole that from someone.
Are you a religious man?
Nice question, church lady. The answer is yes and no. I believe in God and in consequences, if you are “good” you’ll be fine in the afterlife – if there’s one, I sure hope so though, the idea of dying and that being the end of everything really fucks me up.
What about politics?
I hate liberals and conservatives equally. Anyone really into a movement annoys me.
Warhol once said: “Sometimes people let the same problem make them miserable for years when they could just say, So what. That’s one of my favourite things to say. So what.”
That was deep, man. OK, how about breakfast, how do you like your eggs?
Poached of course, but I know the risk, if they fuck up the yolk it will ruin my whole week.
Rain Man, just kidding. I have no idea. What’s YOUR favourite movie?
Actually, I have no clue.
Moving on, why PublicHouse?
It comes from ‘Pub’ everyone’s happy and speaks freely in a pub, that’s on the website, by the way, how about you do some research next time?
When was the last time you wet the bed?
2014. I went to see Justice that night. It wasn’t a bed, though, it was my friend’s couch, I don’t know if he ever realised ‘cause I flipped the cushions, sorry, Leon.
Tequila and tonic with a slice of grapefruit. I invented that actually.
Biggest fashion pet peeve
Flip Flops, sweatshirts, sweatpants, backpacks, beanies…I can go on for a while.
Tell me a funny story
I once fingered a girl right after eating exxxtra hot sauce. She had to have her pussy amputated.
Tell me a shocking story
I saw a man get shot in the face. I was in a bar in Mexico, two guys walked in and shot this other dude, I shat myself.
Tell me a sad story
I saw Noel Gallagher in a pub once, I was about to say hi but then I realised he was drinking rosè wine, I felt disappointed in life.
What are some of your favourite hobbies?
I love sitting at the bar and stare at people.
What made you start PublicHouse?
I dedicated my 20s to fucking around – as one should do. When I turned 30 I knew it was time to do something fun to pay the bills.
‘A Magazine About Nothing’? That tagline sounds familiar, how did you come up with it?
The original tagline was going to be ‘Let’s make publishing great again’ but I knew that wasn’t gonna fly.
What’s your life motto?
What do you rate yourself from 1-10, in looks?
I’m a 7.5
What’s your Uber rating?
4.5, I’m a great drunk.
Thank you for your time and may I also say that you’re very attractive you’re at least a 9.
Thank you, right back at you, champ.
Interview with Daniel Corrochio, creative director of PublicHouse Magazine by Daniel Corrochio creative director of PublicHouse Magazine. March 2016, Electricity Showrooms, Shoreditch, London. All rights reserved.